Popular News Channel ,BBC has teamed up with blackberry company to deliver news from its hausa service to users in nigeria via BBM.
The move is part of the BBC’s strategy to engage with a wider demographic, using chat apps to deliver its content to a more diverse audience.
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“With over 96% of the traffic to the bbchausa.com website coming to its mobile version, BBC Hausahas prioritised. its mobile offer as our key platform to reach our audiences,” said Mansur Liman, editor, BBC Hausa.
“The launch of the BBC Hausa BBM in Nigeria – our biggest market – is a great development which will allow us to tap into new audiences, and also create a very simple, cheap and immediate way of connecting us with our users there.”
Trushar Barot, assistant editor for the Social Media Hub at BBC News, added: “Many Nigerians use BBM, with consumption of news content on mobile
phones also very high, so linking up with the BBC Hausa service felt like the right choice.”
Those wishing to subscribe to the service will require the latest version of BBM – available on iOS, Android and BlackBerry smartphones – and to search for ‘BBC Hausa’ under the ‘Channels’ tab.
Source : RapidTvNews