Etisalat Nigeria rebrands to 9mobile


It is no news that Etisalat Nigeria has been in choppy waters for weeks now. The root cause of the network providers problem being their inability to repay a $1.3 billion loan taken from a coterie of lenders to expand their network infrastructure.

The debt crisis lead to the company being taken over by creditors. After failed dialogues between Etisalat Nigeria and it’s lenders, the Abu-Dhabi-based Emirates Telecommunications Group Company (Etisalat Group) relinquished their stake in company, thereby severing all ties with the Nigerian franchise run by the Emerging Markets Telecommunication Services (EMTS). Following the withdrawal, the troubled Telecommunications provider received orders from Etisalat Global to stop using the companies brand name in their mobile operations.

This past week, Emerging Markets Telecommunication Services (EMTS) held a meeting in a bid to strengthen their ailing company. One of the notable outcome of the meeting is the adoption of a new company name. Etisalat Nigeria’s new name is 9mobile. Although, the company is said to be rolling out the name with little fanfare. Perhaps as an image and customer preservation strategy as such news can relay the wrong message to consumers.

Well, there you have it, Etisalat Nigeria is now 9mobile. The company seems ready to right their wrongs and continue giving Nigerians the best mobile service possible.

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Ifeanyi Joseph

Writer, tech enthusiast, and sport aficionado. You can find him on Facebook @

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