Today HTC announced two new devices, the HTC U Play and the HTC U Ultra. The HTC U Play is the Taiwanese companies mid-range offering while the HTC U Ultra is their all-new Flagship for 2017. Both devices have a similar design; they both sport a body feature called the “Liquid Surface”, both devices have a symmetrical body. Other than that, the HTC U Play sports high-mid end specifications. The said the device comes with a 5.2-inch full HD Super LCD display that is strengthened with a Corning Gorilla glass. The HTC U Play sports an Aluminium back and a glass front. Inside the devices shell, a 3GB/4GB of RAM matched with 32GB/64GB internal memory, and MediaTek’s Helio P10 64-bit octa-core processor. The device is powered by a non-removable 2,500mAh battery and runs the Android 6.0 Marshmallow layered with HTC’s proprietary HTC sense.
For photography and videography, the HTC U Play is equipped with a 16-megapixel OIS sensor (f/2.0 aperture) for the front and back cameras. The rear camera is equipped with a Dual Tone Dual LED flash. The HTC U Play comes with a couple of state of the art innovations by HTC and other recent innovations, they include; HTC’s new AI assistant which is said to be designed to learn how you operate your device and render relevant assistance that will make navigation and use easy, ultimately increasing productivity. The device discards the 3.5mm headphone jacket for USB connectivity (HTC U Play comes with USB Type-C port 2.0). The device also comes with dual microphones that have noise cancellation feature and has the USonic technology, said to be designed to listen to sonic pulses and adjust the audio to match your ears unique architecture.
As for pricing and availability, the device’s 3GB variant will sell for $440. The cost of the 4GB variant has not been revealed by HTC. The launches date of the device is yet to be announced as well; however, the launch date for the device is tipped to be next month before the start of the Mobil World Congress. In the meantime, what are your impressions of the HTC U Play? Has HTC brought their A-game to the Mid-range market? Share with us in the comment box below.
The HTC U Ultra sports all the specs of a high-end device along with a body build that makes it a premium device and the software’s that somewhat makes it a futuristic device. The device comes with a metal back and glass front for the regular variant and a sapphire glass front cover for the more the limited edition of the HTC U Ultra. The device’s body is designed with the “liquid Surface” technology which gives it a symmetrical body. HTC U Ultra sports a dual display, that is made up of a primary screen that measures 5.7-inch Quad HD Super LCD 5 main display with Corning’s Gorilla Glass 5 protection and the secondary screen is placed atop the primary screen. The second screen serves as the notification tool, it is integrated with the all-new HTC Sense companion AI that is designed assist you and bring notifications based on your preferences.
Under the devices shell, a Qualcomm SnapDragon 821 64-bit quad-core SoC is matched with 4GB RAM and a 64GB/128GB internal storage. The device is powered by a 3,00mAh battery and runs Android 7.0 Nougat layered with HTC sense UI. HTC U Ultra discards the 3.5mm headphone jacket for a USB Type-C connection. According to HTC, the U Ultra is equipped with a revolution USonic technology that is designed to sense the ear vibration and deliver an audio output that fits your eardrum.
For pictures and videos, the device is equipped with a 12MP UltraPixel unit with a large 1.55µm pixels behind a f/1.8 lens with OIS and PDAF features. On the front, you will find a 16MP front camera sensor positioned atop the screen of the device. The device will be available in several color variants, including Brilliant Black, Cosmetic Pink, Ice White and Sapphire Blue.
HTC U Ultra comes with a high-end price tag, the regular 64GB version of the device is pegged at a $749 while the 128GB variant with Sapphire display will cost $910. As for availability, the 64GB variant will be available from today on various e-commerce stores in the US. If the device will be available in this part of the world is not yet known, however, it should be available in international retail stores in the Nigeria anytime soon.
Until it is available for purchase or look-see, what is your opinion on the device? Is this HTC’s best for 2017 or will we be seeing any exciting blend of technology and material (metal, glass, and sapphire)